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The market does not reward the best expert. It rewards the most visible one.
The AI Insider Lab is a working environment where experienced consultants, coaches, and advisors learn to partner with AI as a thinking tool, surface the expertise they have spent decades building, and become impossible to overlook.
I do not teach anything I have not tested on myself first.
A year ago I decided to find out what would happen if I treated AI as a genuine thinking partner instead of a tool. Not for my business. For my health.
I am 62 pounds lighter today. Not because AI handed me a diet, but because for a full year I used it the way you would use the sharpest advisor you have ever worked with: to challenge my assumptions, hold me accountable, design around my failures, and refuse to let me off the hook. The discipline was mine. The partnership made it possible.
Then I turned the same partnership on my business, and this is where it gets interesting for you.
In the past year, working this way, I built and launched a paid membership community, created a complete library of professional AI workflows, and shipped three working software applications, including a prompt optimization platform that is live and in production today. I did this after nearly four decades in this profession, at a stage of career when most people are winding down, not starting over.
I am not a researcher reporting on what AI might do. I am a consultant showing you what it did, to my body, my thinking, and my business. Everything inside the Lab comes from that same standard: I go first, I test it on myself, and I bring you what actually works.
A working lab. Not a course.
The Lab meets live twice each month. You watch real work happen, you bring your own, and you leave every session with something you can apply the same day.
Strategic AI Session.
New capabilities demonstrated live, complete workflows you can apply immediately, and strategies for integrating AI into how you actually work.
Implementation and Show and Tell Session.
Members share their experiments and discoveries, questions get worked in real time, and the group's own expertise becomes part of the curriculum.
When something significant happens in AI, and it will, I schedule breakthrough sessions so we explore the implications together while they matter.
The Strategic AI Playbook Workshop:
a live working session where we build your personal Strategic AI Playbook, so every AI tool you use understands your expertise, your audience, and your goals. Members consistently name this as the foundation everything else is built on.
The complete Workflow Library:
thirteen professional workflows covering client attraction, proposals, content production, retention, decision testing, and more, each one tested in real consulting work.
The Prompt Library for Professionals:
curated, high leverage prompts organized by use case, built for consultants and advisors, not hobbyists.
The private member portal:
every session recorded and archived, the full libraries, session maps, and the event schedule in one place.
This is for a specific kind of professional.
The Lab is for you if:
You are an experienced consultant, coach, or advisor with real expertise behind you, and you know you are less visible than your work deserves. You are willing to bring real work into the room, engage before being taught, and push back when something does not fit. You may be redesigning your business, planning what outlasts you, or simply refusing to fall behind on the most significant shift in professional work in decades. Your experience level with AI does not matter. Your willingness to engage does.
The Lab is not for you if:
You want to be taught without participating. You are looking for shortcuts and tricks rather than a working partnership. You expect finished products without your own involvement. The Lab runs on contribution, and passive membership serves no one, least of all you.
What founding members say.
“The AI Chad's presenting to us is like a Ferrari. Until you do Chad's "AI Playbook", you are literally taking this Ferrari for a test drive in a Walmart parking lot. And when you complete Chad's AI Playbook, then you're finally using that Ferrari on the racetrack. I've done other paid AI training. Chad, your results are the best I've got. 10 out of 10 and I'm blown away!”
“I wound up getting two new clients to work with!”
“What I have been most impressed by in the founding AI Insider Lab, is that I have learned to turn AI into a strategic thought partner for both my business and personal use. And, as an added bonus I have met several great new entrepreneurial colleagues from all walks of life!”
“I love the pace of this program. I've been involved in a few others and this, in order of magnitude, is above the others in terms of impact, decisiveness and the leadership that Chad has provided. I want to thank you Chad and the rest of the group. I think we're going to continue to do great things.”
“There's no way around it. You're going to have to do that AI playbook. The AI playbook made this happen!”
Watch me work before you decide.
On Thursday, August 27 at 1:00 PM Eastern, I am running a free live working session. No slides about AI. Actual work, done live, the same way it happens inside the Lab every two weeks. This time it is not my business on the table.
Someone who attended the last session took me up on my open invitation and volunteered to put her own business through the same process, in front of everyone. I will also demonstrate two ways I use AI to build credibility.
Come watch someone put her own business on the table and take it apart, live.
Register for the Live Working Session